DISQUS

The Future of Ads: Magpie Tries To Make Twitter An Ad Network, Fails

  • Roger · 1 year ago
    I already decided to unfollow #magpie user's If twitter asked permission to do it I would gladly accept but for others it's like people passing you on the street and start shouting at you 'Oi buy Nike's latest shoes there cool'

    No I don't want random stranger's deciding what ad's are in front of me Thank you! ;)
  • Stuart Robertson · 1 year ago
    I'll be posting a script that removes the magpie ads from your view of Twitter sometime later this evening...
  • karllong · 1 year ago
    I personally think Magpie is an important attempt to monitize twitter and therefore I think worth paying attention to. This is one of the first attempts at monitizing this platform (which BTW is bleeding money), and it's worth thinking critically about. One assumption that everyone appears to be making is that if it isn't right for them then it's not right for anyone. Twitter is not a monolith, but rather a group of niche networks all talking about particular topics, these are emergent networks built on the connections between people with some common interest. I've found one group of etsy jewelry sellers who use twitter primarily as a marketing channel, and they've got like 700 followers. Probably entirely appropriate for that group to use magpie or something like it, and you are unlikely to be effected because you are not following esty jewelry sellers.

    The parallels between early blogging and early twitter are incredible and I think a useful lens to use when looking at the issues twitter is facing. Early blogging looked like a monolithic "blogosphere" but that's not the reality of the situation, and the same goes for twitter. Also early blogging was much more personal and early attempts to monetize blogs received the ire of purist bloggers as it would ruin the integrity etc. etc. Anyway, I for one will keep my mind open and curious because I have no idea what's going to happen :-)
  • Lucretia (GeekMommy) Pruitt · 1 year ago
    Here's the thing: the etsy channel you mentioned? That's opt in. If I follow them, I know that I'm going to be seeing advertising from them.
    But you have no control over what Magpie uses your stream to advertise.
    Don't approve of Company X's policies? Tough - once twittered, it's there forever - even if you were to delete it from your stream. Summize proved that.

    Twitter is going to monetize. Look at their current job listings. You will see the one that is specifically designed to implement (at long last) their monetization plan.

    The problem is that Magpie depends upon you having an audience to advertise to. I, the audience, refuse to participate.
  • karllong · 1 year ago
    I totally agree that the issue over control of what goes in your twitter stream makes magpie a non starter, but I also think that's an interesting problem to solve. Imagine you could select companies you love, patagonia, threadless, yelp, apple etc. and you were given a selection of their ads to choose from, then you would be curating a set of ads for a company you love and getting paid.
  • Lucretia (GeekMommy) Pruitt · 1 year ago
    However, those would be the companies *you* love.
    It would not - in the long run - prove to be a viable strategy for retaining your conversational partners.

    This will go the way of the dinosaurs as quickly as pay-per-tweet went.
  • brucewagner · 1 year ago
    Who wants to step up & create the web-based tool that will compile a list of all consistent #magpie tweeters, & auto-BLOCK those people....?
  • livibetter · 1 year ago
    Hi Bruce,

    I already created a tool, Last Tweets (http://lastweet.appspot.com/), which can check your friends who might be using Magpie. Here is a screenshot ot it: http://1.bp.blogspot.com/_CLdf4ORfzWk/SQ5UhgFGA...

    However, it will only check first 100 friends and might take up to 10 mins to check (maybe more).

    I think "blocking" is kind of overreacting since they are your friend (ain't they?).
  • Magpie: Make money with Twitte · 1 year ago
    in response to the comment at http://isthisnikhil.com/make-money-with-twitter/ :P

    I just wanted to ask one thing to all guys who dont support Magpie, why do you support adsense then, or those 125x125 banners you have placed on this site??

    and on the edge, magpie tweets occur so rarely, whats the harm then.. its just like the refular contextual advertising..
    twitter is a microblogging platform and its supposed to be monetized... whats the harm in there???
  • livibetter · 1 year ago
    That ads banner won't deliver to any Twitter Client, except you read on Twitter website, even though it's at side, not in the tweets you are reading.

    Moreover, for those use Device Update to sms to their phone, what do they think? You pay money to receive sms but those are ads? They are not even agreed to receive.
  • Lucretia (GeekMommy) Pruitt · 1 year ago
    How many people do you follow? I follow nearly 3800. It's not "rarely" at that level. Do you read 3800 blogs? yeah, me neither.
  • Vicki · 1 year ago
    karllong - magpie is *not* an attempt to monetize Twitter. It's an attempt to monetize *magpie* with a few euros for a handful of individuals and an increase in spam for the rest of us.
  • karllong · 1 year ago
    True, but it is the first advertising model that i've seen and that is why I think it's interesting. BTW just calling it spam is making a pretty broad generalization which makes debate difficult :-)
  • Lucretia (GeekMommy) Pruitt · 1 year ago
    Obviously I'm not fan of Magpie.

    I understand what they were trying to do and how they thought it made sense - but I think your article is dead on.

    I follow nearly 3,800 users right now... and that's not even a large amount compared to people like @chrisbrogan, @scobleizer, @guykawasaki and the like.

    Can you imagine if every one of those people used it? I'd stop using Twitter like it was poisonous and migrate completely over to one of the competitors.

    The problem, as you so clearly pointed out, is that it's akin to having one of my friends suddenly stop every 5 sentences and blurt out "Magpie! Buy Bob's Bubble Bath!" and then go back to their conversation as if nothing had happened.
    But worse yet, it's like being at a cocktail party where everyone around me was doing that. Maddening.

    I do appreciate the positions - Magpie was searching for a way to monetize the Twitterstream. Everyone can use more money in this economy and the temptation to put 'just a couple of ads in their stream' is easy to see. But I've already unfollowed one friend who was "just testing it out to see whether to advise their clients to use it." My answer? Advise them not to.
  • jungleg · 1 year ago
    The only company that can make this work is Twitter themselves. I wouldn't mind some sort of small text link below each twit with appropriate advertising, but having the twit itself be an advert, is very annoying and I would immediately unfollow the person posting those.
  • tixrus · 1 year ago
    woot my tweet is immortalized!
  • Dan Hollings · 1 year ago
    As an internet and Twitter strategist, I've been observing and testing Magpie for the past week. Initially for potential inclusion in my popular series "Twittin Secrets: 100 Worlds Greatest Twitter Tips and Twitter Secrets," and of course, to get reactions from the Twitterverse of users. My results were astonishing and I plan to reveal them in a special report soon. Thanks for this article and the many user comments - I'm soaking it all in.
  • Terri Zwierzynski · 1 year ago
    Yuck. The concept of magpie not only is annoying, as I find most push-advertising to be (tivo, anyone?) it completely destroys the conversation-ness of Twitter! I value personal recommendation of a product or service, but knowing that the magpie ads are not even chosen by the user...I'll be ignoring, unfollowing, and blocking if necessary.

    And for anyone who doesn't see this as spam, perhaps not technically, but the functional result is the same...with spam I have to filter through and ignore/delete spam emails to get to the real emails. Magpie would have exactly the same effect -- all it does is slow me down and annoy me. Don't do it!
  • studionashvegas · 1 year ago
    I've said my piece on Magpie on my blog... I followed a few people using the #magpie hashtag, and while SOME of them were contextually relevant, most weren't.

    It LOOKS like contextual, but when someone talks about a lot of stuff, it's hard to shuffle through and see if it really is. But from what I could see, magpie fails at the context.

    http://www.studionashvegas.com/2008/11/18/magpi...
  • hubs · 1 year ago
    I use a service called Twittad which allows you to monetize your twitter account in a much less obtrusive way. There business model isn't as sound as Magpies but the service is much more palatable (and probably profitable).
  • Lucretia (GeekMommy) Pruitt · 1 year ago
    Cory - great post - and even better comment over on mine! Next time, we'll have to co-write one!

    I think the massive number of comments on my post are pretty indicative of the general dislike for Magpie. A twitterpal posted a positive blog review of magpie as she joined it, and few people commented positively.

    I suspect that they will die rapidly as advertisers realize that using their service will simply create a negative impression of their product.
    I understand the intent, but the implementation is incorrect for the medium.

    It's too bad that they are luring people with promises of $$$ in bad economic times... because all they are doing is ruining those peoples' twitter experience for a few euros.
  • John | Magpie User · 1 year ago
    I've going to give Magpie a try for a month, despite the general negative opinion. I'll assess it at the end of the month and probably dump it. I can understand why everyone hates it.
  • grantgriffiths · 1 year ago
    There is no way I want Magpie pushing crap to my twitter stream. And the fact they actually have the balls to say they will push tweets to my twitter stream is complete BS. Magpie is a failure and I hope it dies a fast death.
  • A.Faith · 1 year ago
    I'm pretty confident that magpie will change the way people see twitter. as techcrunch said, twitter has to come up with some way of monetization, because they also have bills to pay.

    if magpie respects the privacy of users and doesn't engage to many people for their campaigns, i'm pretty confident they will manage to have success.
  • Danny Brown · 1 year ago
    Fantastic analysis, Cory, and very well laid out.

    If Magpie had thought it through and actually properly analyzed both Twitter and its users, it would have realized that their CPM model is NOT the way forward for monetizing Twitter. As pretty much anyone against it has said, the reason Magpie does not work is because it's not conversational.

    It's also forcing people who never signed up for the service to have the adverts in their Twitter stream. Where is the social aspect of that? Isn't it called social media for a reason?

    Wouldn't it have been better to have the ads solely in the streams of those who signed up for it? Advertisers will still have an audience, and in fact, will have a more captive audience because they're placing their ads in a stream of someone already signed up.

    What's worrying is that the CEO of Magpie has recently announced the #magpie disclaimer no longer needs to be used - an ad can go out as if it's a normal Tweet. This is not good news - it's false advertising and it's also potentially going to break the trust factor between follows and followers.

    Interesting that the service is named after a bird that basically steals and scavenges - apt.