The Future of Ads - Latest Comments

Re: Gowalla and Incase Team Up For Location-Based Sponsorship

Leslie Nayibe — Wed, 06 Apr 2011 12:31:26 -0000

Now Gowalla have an app for Android

Re: Burger King Lets People Sacrifice Friendships For Whoppers

SamanthaCherley — Wed, 01 Sep 2010 08:50:17 -0000

Now, I wouldn't take the presumption that far.

Re: Hidden ASCII Art Generates Buzz For Dante’s Inferno

Danny Brown — Sat, 20 Feb 2010 18:39:18 -0000

As soon as I saw ASCII in the title, you had me hooked - huge nerd from back in time (did you ever see ASCII Star Wars? Awesome!).

Agreed, Cory - this is a pretty cool ad campaign and definitely stands out, but i guess real success (as you point out) may be difficult to come by. Be interesting to see metrics for it.

Re: Gowalla and Incase Team Up For Location-Based Sponsorship

Bruce Wagner — Thu, 14 Jan 2010 13:54:42 -0000

Gowalla doesn't have an app for Android - so it's not even a viable contender at this point.

Re: Burger King Lets People Sacrifice Friendships For Whoppers

LadyinRed — Tue, 12 Jan 2010 14:25:01 -0000

This is very funny I might add. I mean, what would people do for free, unhealthy food? They would probably shot their grandmothers if got a free whopper:)) Jesus Christ!!!
__________________________________________
blair rewards membership

Re: GE Plugs Into The Smart Grid With Augmented Reality

Marshall Kirkpatrick — Sat, 09 Jan 2010 22:18:43 -0000

http://www.northkingdom.com/

Great write-up btw!

Re: Gowalla and Incase Team Up For Location-Based Sponsorship

Adam Helweh — Fri, 08 Jan 2010 19:12:38 -0000

Yes, simply put... I would consider checking in using Gowalla if I knew things like this were available.

Re: Gowalla and Incase Team Up For Location-Based Sponsorship

CoryOBrien — Fri, 08 Jan 2010 19:05:25 -0000

Loopt did an interesting buzz generator recently that I liked called Loopt Games (http://looptgames.com/) that had users participate in a scavenger hunt through Los Angeles, New York and San Francisco using Loopt as their guide, but I do agree that they'll need to do more to get the mainstream attention that Gowalla and Foursquare have been capturing, since events like Loopt Games are still pretty niche.

That said, it's good to see the LBSNs experimenting with different advertising methods early and testing to see what works, since I think they can create a lot of value for the users as well if they do it right. Hopefully Gowalla uses the learnings from this test to continue their walk in the right direction.

Re: Gowalla and Incase Team Up For Location-Based Sponsorship

Adam Helweh — Fri, 08 Jan 2010 17:04:03 -0000

Great trial run and comments Cory! I saw you tweet when you won. I think your suggestions are very sound ones. I am very excited to see where this space goes and I think Gowalla has made a larger step in the right direction than most realize with this test.

I am a big Gowalla fan, but the space in general needs to start stepping up with creative ways to get the mainstream users excited to use it. This is what Brightkite and Loopt are lacking the most.

Good write up.

Re: Flossie Uses Man Vending Machine To Entice Women

abcdefghijklmn — Mon, 21 Sep 2009 16:54:55 -0000

lol wow thats awesome

Re: Sharpie Gets Uncapped And Embraces The Social Web

Andrew Davis — Sat, 08 Aug 2009 14:59:54 -0000

Here's my question. Is there a need for the 'sharpie' portal? Couldn't Sharpie just participate at Flickr and YouTube? It would have cost less and may have been even MORE successful. Just a question.

Re: Carl’s Jr. Uses YouTube Stars For Online Video Success

zach — Thu, 18 Jun 2009 14:05:30 -0000

Very interesting what Carl's, Jr. has attempted. I just read an excellent account of the campaign at YMC: http://bit.ly/11H9aX. They're right that the videos are brilliant, but the distribution channel is absolutely worth investigating.

Re: Makita Drills Their Point Across

shout_creative — Thu, 07 May 2009 03:21:55 -0000

From a marketing standpoint, this was brilliant! It is a way for people (potential customers) to see that the product was used in some way to create the ad.

Re: Chalk Shows Nike Understands The LeBron James Market

nicholi57 — Sat, 18 Apr 2009 11:49:21 -0000

as i'm sure some of you must know...

this is a blatant rip-off of something kevin garnett has been doing for years...
way before lj graced us with his presence in the league...
http://www.youtube.com/watc...

and truth be told, i think kg got idea from a smaller less blatant ritual mj had of "dusting" Johnny Red Kerr at the announcers table before every home game in the old united center...

that said, it was kg who made it a spectacle for the crowd and part of his pregame...

i'm actually shocked that nike and "the king" ripped him off so blatantly...

so i have to disagree...
if you know anything about basketball, this shows that nike absolutely doesn't get it.
and neither does lebron if he can't come up with his own thing...
(mj had plenty of his own things... the shorts... the spread dunk.. the tongue!!)

if you disagree... well...
you are either a king james fan boy... from cleveland.. or not a serious basketball fan...

Re: Electronic Arts Helps Ashton Kutcher Get One Million Twitter Followers

MiNGLED — Fri, 17 Apr 2009 17:40:59 -0000

I still think that even if they backed the losing side, EA still would gain more from the buzz online than they would lose. The future of this depends on how quickly people get board with companies jumping on any twitter bandwagon that goes by. The quick and bright companies are in here now but will soon stop once it becomes common and move onto the next new thing. Make the most of it while it lasts.

Re: Tabbloid Helps HP Sell Ink

FiveFilters.org — Tue, 14 Apr 2009 14:44:06 -0000

Sorry to comment on an old post. I'm actually working on a free software (open source) alternative to Tabbloid. If you or your readers are interested you can try it out here: http://fivefilters.org/pdf-... The main difference with this one is users can examine the code, make any changes they like and host it themselves.

Re: GE Plugs Into The Smart Grid With Augmented Reality

erika — Mon, 06 Apr 2009 07:53:23 -0000

Does anyone know who did the production of this?

Re: Smart Favicon Games Promote The Fortwo

Gevorg — Mon, 16 Mar 2009 08:33:14 -0000

Cool !

Re: MINI Ad Uses 3D Cabrio Model From The Future

Repsac — Wed, 18 Feb 2009 03:38:25 -0000

Done by Nissan:

http://www.youtube.com/watc...

Re: World’s Largest Lite-Brite Helps Asics Sell Shoes

Broseph — Mon, 16 Feb 2009 18:00:59 -0000

Here's a video of them making it:

http://www.youtube.com/watc...

Re: Coraline Raises The Bar For Influencer Outreach

Donna DeDario — Thu, 12 Feb 2009 17:44:08 -0000

Totally brilliant marketing! I am with Starlight Children's Foundation, and the creators of the film have put box #41/50 up for sale on eBay to benefit us - in addition to a number of other really cool things from the film including an original Coraline puppet. Completely generous and philanthropic of them, but also demonstrating further marketing genius :o) check out the auction at www.ebay.com/starlight.

I saw the film last weekend and am still in awe.

Re: Coraline Raises The Bar For Influencer Outreach

Dees — Tue, 10 Feb 2009 12:42:44 -0000

Oh how I covet these boxes.....thanks for leaving such a wonderful understanding comment on my blog!It is good to know other people too had the "green eyed monster" paying them a visit instead of "the other mother"!LOL
many greetings from Holland!
Dees

Re: LEGO Uses Augmented Reality To Make Models Come To Life

Brady — Fri, 06 Feb 2009 09:30:40 -0000

I appreciate LEGO work, they always come with new idea and new product. I love Lego

Re: When Forever Began Shares A Moment For Diamonds

TheShadow — Mon, 02 Feb 2009 15:52:48 -0000

I had my picture taken under that big snowflake in Madison Square Park in December. Is it still possible to view that photo. , and if so, howI(exactly, as I am a novice computer person) would I be able to do this???

Thanks,
The Shadow

Re: Wallets From The King Help Sell Burgers

Molly Timebomb — Sat, 31 Jan 2009 23:45:59 -0000

I know someone who was walking and 3 hot girls dropped the wallet! When he tried to return it they laughed and started running. He opened it and there was a BK wallet! LOL I thought he was a liar!